Category Management Course in Egypt

RCMA's Retail Category Management Essentials is a live online category management course for retail and FMCG professionals in Egypt. Sessions run on Sunday and Wednesday evenings at 8:00 pm Riyadh time, which is 7:00 pm Cairo time in winter and 8:00 pm in summer, each 90 minutes, on Google Meet. It is taught in Arabic with the English terms used in retail and FMCG companies, in small cohorts, by a category management practitioner who works in Gulf pharmacy retail.

• Buyers and assistant buyers in supermarket, hypermarket and pharmacy chains who want to move into category management
• New category managers who want a complete, structured method
• Trade marketing, key account and sales professionals at FMCG companies and distributors
• Data and commercial analysts who support category teams
• Graduates who want to start a career in retail or FMCG, in Egypt or in the Gulf

The method of category management is the same worldwide, but the Egyptian market has its own pressures. The course works through them with practical examples:

• Price sensitivity: shoppers compare prices closely, so price points, pack sizes and promotions weigh heavily in every decision.
• Pack sizes and value: smaller and value packs often decide how a category grows, so the range must cover every price level.
• Ramadan and seasonal peaks: demand shifts sharply, so range, stock and promotions must be planned well ahead.
• Modern and traditional trade together: chains, pharmacies, kiosks and online all sell the same brands, which affects pricing, promotions and supplier terms.

Many Egyptian professionals build careers in Saudi Arabia, the UAE and the wider Gulf. The course uses the same English terms and methods that Gulf retailers and FMCG companies use, with examples from both markets.

The course covers the full category management cycle in 13 live sessions: category definition and roles, master data and the product hierarchy, the Customer Decision Tree, category performance and the scorecard, assortment and delisting, inventory and availability, pricing and promotions with post-evaluation, space planning and planograms, supplier negotiation, procurement and Joint Business Planning (JBP), and AI tools for the category manager's work. Each session works on applied examples and exercises.

• Live online on Google Meet, so you can join from Cairo, Alexandria or anywhere in Egypt
• Sunday and Wednesday, 8:00 pm Riyadh time (7:00 pm Cairo time in winter, 8:00 pm in summer), 90 minutes per session
• Small cohorts with limited seats, so every participant takes part
• Taught in Arabic with the English retail terms you use at work

The price per seat is shown in Egyptian pounds for visitors in Egypt, and you can pay in pounds. Company invoices are available, so your employer can sponsor your seat.

Participants who complete the course and reach the pass mark receive an RCMA certificate of completion with its own verification number. Any employer can check it on the RCMA website. It is a certificate of completion from RCMA, not a professional accreditation from an external body.

Khalid A. Elmohammadi is the founder and instructor of RCMA. A pharmacist by training (BSc in Pharmaceutical Sciences, Al-Azhar University; MBA in Digital Business Administration), he has more than 12 years of experience in retail and FMCG, five of them in category management, and leads the personal care sector of a pharmacy retail chain in Saudi Arabia. He has managed more than 5,600 SKUs and trained more than 23 category managers. His credentials include CPCA, CIPM, Category Manager (CMKG–SIMA), Certified Professional Strategic Analyst and T.O.T, and he is a certified CIPSCA ambassador.

Is the course in Arabic or English? It is taught in Arabic, with the English terms used in retail and FMCG companies, so you can apply them at work straight away.