The first Arabic training platform specialised in category management for FMCG professionals
Live sessions in a small cohort, led by an instructor with 12+ years in retail and FMCG. You practice on applied examples and work through the decisions a category manager makes every week.
Experience-led learning
Khalid A. Elmohammadi founded RCMA and teaches its programs. Over 12+ years in retail and FMCG he has managed categories, led procurement and commercial strategy, improved P&Ls and trained 23+ category managers.
Programs
Retail Category Management Essentials comes first. Programs in advanced category analytics and supplier negotiation are in development.
Registration open
A live foundation program that gives you a practical method for category decisions: from reading the data to assortment, pricing, promotions and suppliers.
On the roadmap
Go deeper into category data and use it to back your decisions. In development.
On the roadmap
Plan and negotiate with suppliers through joint business planning. In development.
