Profit before sales
A commercial decision is judged by its effect on profit, cash and category health, not by sales alone.
- CPCA
- Category Manager (CMKG–SIMA)
- CIPM
- CIPSCA Ambassador
- MBA
- Certified Professional Strategic Analyst
- T.O.T
- Excel for Retail
- Category Management Master's Curriculum L4
About Khalid
Khalid A. Elmohammadi is the founder and instructor of RCMA. A pharmacist by training (BSc in Pharmaceutical Sciences, Al-Azhar University; MBA in Digital Business Administration), he has more than 12 years of experience in retail and FMCG, five of them in category management, and leads the personal care sector of a pharmacy retail chain in Saudi Arabia. He has managed more than 5,600 SKUs and trained more than 23 category managers. His credentials include CPCA, CIPM, Category Manager (CMKG–SIMA), Certified Professional Strategic Analyst and T.O.T, and he is a certified CIPSCA ambassador.
- 12+
- years in pharmacy and retail, 5 of them in category management
- 5,600
- SKUs under his management
- 23+
- category managers trained
Three principles he teaches
Data before opinion
Category reviews turn into decisions that can be acted on in range, pricing and promotions.
Team before the star
Don't try to be the smartest person in the room if you want to build a strong team.
Career path
2026
Senior Manager, Personal Care sector
Strategy, buying, budget and profitability at a leading pharmacy chain in the Kingdom
2024
Manager, Personal Care sector
Budgets in the millions of riyals, a KVI strategy, and building the category management team
2023
FMCG Category Manager
Oral, hair and body care
2022
Category Manager
Mother and baby, men's and women's care
2015
Community pharmacist
Madinah
2011
The beginning
Trainee pharmacist, then training pharmacist, and vice president of the Public Health group at EPSF
Education
MBA in Digital Business Administration
The Arab Academy for Management, Banking and Financial Sciences
2025
BSc in Pharmaceutical Sciences
Al-Azhar University
2009–2014