Start from real decisions
Every module opens with a commercial decision a category manager faces.
About RCMA
Why RCMA exists
We founded RCMA to give you a structured method for turning data and field experience into sound category decisions.
RCMA (Retail Category Management Association) is an independent training provider that teaches category management to retail and FMCG professionals in Saudi Arabia, the UAE, the wider GCC and Egypt. Founded by Khalid A. Elmohammadi, it runs live online cohorts taught in Arabic with the English terms used at work, and self-paced recorded courses. Graduates receive a verifiable RCMA certificate of completion.
RCMA is not affiliated with the Category Management Association (CMA) in the United States, and it is not an accrediting body.
Our principles
How we design learning
Back every call
You are assessed on how well you read the evidence and justify your decision.
Small cohorts
Limited seats mean you take part in every session.
Current stage
Two ways to learn, one standard
Live programs are small cohorts with the trainer at set times; recorded courses are lessons you take at your own pace. Both follow the same method, with the same trainer and a verifiable certificate of completion.
Future roadmap
Next come advanced analytics, supplier negotiation and JBP, and in-house training for company teams.